Are you making the kind of money you want as a Personal Trainer? As much as we love Personal Training, at the end of the day its still about making a living from it. More than anything we need to make a profit from the services we provide in order to survive.

If your not making the kind of money you deserve, maybe we need to evaluate some of the things you're doing. Possibly your setting up profit road blocks and don't even know it!

Here are 3 things to consider:

1. Are you treating your Personal Training Business, like a business or are you just winging it??
2. Are you focusing more on getting certifications than Sales and Marketing?
3. How do you spend your time between clients are you making the most out of your time?

Let Me Explain.......

I remember when I first started personal training. I came to the gym, trained clients, collected payment , rinse then repeat. I had no idea how much I made on a given day, I kept poor records, I didn't have a separate business bank account.

When I filed my taxes, I missed out on all the benefits of having my own business and all the wonderful tax write offs that came with it! Today, I'm more focused on treating my Personal Training Business like a business. It has made BIG difference and my income has increased because of it. I recommend you visit a tax consultant and get your business set up like a business. Get advice on how to get the most from owning your own business. If you don't.. you will be leaving a lot of money on the table.

Let me tell you... It doesn't really matter how many personal training certifications you have, if you don't know how to market your training business. A personal trainer with just 1 certification and a huge knowledge of Sales & Marketing will eat up the Trainer with 50 degrees and certifications and no knowledge of how to Market his/her business!

You can know how to pronounce all the fancy muscle names, but if you aren't good at Sales and Marketing .. you will not make the kind of money you should. Health & Fitness is Hot right now! If you are not reaping the rewards of this Growing Market...your ability to Market yourself may be the reason. The best Personal Trainers have education, but they are also good at Marketing their business and themselves.

In summary, focusing on setting up your business and getting an understanding of sales and marketing will catapult your business threw the roof! Don't cheat yourself in this department, it can make or break you in the fitness industry.